Are these non-technical roles?

They are commercial and operational roles that require technical fluency. We brief them as such.

Can you run a leadership search here?

Yes, including CMO and VP-level searches, on the same written terms as any other permanent search.

What does the first conversation cover?

The role, the audience, the decision process and timing. Terms are agreed separately and in writing.

§ 07

Growth & Community

Commercial and community roles are where technical credibility meets audience. We run permanent searches for growth, marketing, community and communications people who can hold a technical conversation and be trusted with a public account.

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What this covers

· Growth and performance marketing
· Community, moderation and ecosystem programmes
· Content, developer marketing and communications
· Commercial leadership: partnerships, sales and revenue functions

Roles we search for

· Head of Growth
· Community Lead or Ecosystem Manager
· Content or Developer Marketing Lead
· Communications and PR Lead
· Partnerships Manager
· Chief Marketing Officer or VP Marketing
· Sales Lead for a technical product

What the brief covers

· Which audience the role owns: developers, institutions, retail, or a mix
· Whether the role is hands-on, managing, or both
· Channels already working, and what has been tried
· Public voice: what the hire may say, and who approves it
· How success is measured beyond follower counts

What we ask candidates for, according to the role

· Growth and marketing: a programme or campaign they ran end to end, which numbers they own and which they influence
· Community: their handling of a community incident or public criticism
· Content and developer marketing: how they explain a technical product to a non-technical buyer
· Partnerships and sales: the agreements or revenue they were accountable for, and how they were measured
· Operations: the process they owned for campaigns, moderation or programme delivery
· Leadership: their remit, team and budget, and how they set priorities against product stage

Things worth knowing before you start

· Agree how technical fluency will be assessed, and keep the same method for every candidate
· Confirm what the hire may say publicly, and who approves it, before offer
· Confirm the work the brief describes, since titles vary across this market

Questions we are asked

Are these non-technical roles?: They are commercial and operational roles that require technical fluency. We brief them as such.
Can you run a leadership search here?: Yes, including CMO and VP-level searches, on the same written terms as any other permanent search.
What does the first conversation cover?: The role, the audience, the decision process and timing. Terms are agreed separately and in writing.

Hiring in Growth & Community? Tell us what the role needs and we will say honestly whether we can help.

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Send a written brief for review Register as a candidate